Logopak automates online order despatch for Newitts

10 August 2015 Posted in eCommerce, Press Releases

Online sports equipment retailer Newitts.com have been working with print and apply experts Logopak International to streamline their order despatch.

The Newitt family have run sports shops in York since 1902. With the explosion of e-commerce, the business moved online, supplying schools, colleges and retail customers from their 60,000 sq ft warehouse north of York. Six months ago the business had grown to the point where they had to employ temporary staff during busy periods to keep up with manually packing and despatching orders.

Automating the packing and labelling of orders was a logical step to take. Jack Newitt, IT Manager at Newitts, was looking for a solution that could handle packing and labelling orders ranging in size from a football to a hockey stick, therefore the key requirement was to be able to measure each item prior to packing and labelling.

Print and apply labelling experts Logopak International, also based in York, are the European market leaders in automating the barcode labelling of goods for distribution and delivery. When he began to investigate the market, Jack found that suppliers struggled to handle items which weren’t a fixed size and shape, but together with their integration partners Adpak, Logopak were able to provide Newitts with the solution they needed.

The solution consists of a Logopak 410 labeller working in conjunction with an Adpak Compacts. Logopak provided their proven middleware to seamlessly integrate the carrier label information with the existing CMS system for Royal Mail, DPD and Hermes couriers. Up and running for over 6 months, when orders peak at 1,300/day, the despatch operation runs smoothly with just one person packing where previously there were four. In addition to being much more efficient, there is a reduction in errors, and the whole operation is much tighter and able to cope with fluctuations in volume.

Jack Newitt said of working with Logopak “It was brilliant – they were very easy to work with and there were no teething problems. I can’t fault them in any way”.

Howard Jagger, Logopak Sales Director added “It’s a real pleasure to work with a family-run company who are embracing automation and e-commerce, especially one who has a long history like Newitts”.

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